Clifford Singer, founder of Bubblewrapped, the Other TaxPayers' Alliance, and MyDavidCameron.com has published a concise audit of the factors that made some of these endeavors successful and others--in the words of Borat-- not so much.
With on-line political campaigns that rely on 'word-of-mouth' for promotion, social networking for distribution, and crowd-sourcing for content becoming more common, he provides an interesting set of observations about the positives and negatives of this nascent form of political activism. You can read his comments here.
The unanswered question for me is what kind of effect do these campaigns have on election outcomes? Do they amplify lingering suspicions in the minds of the doubtful? Do they convert the potentially convertible? Or, are they a means of promoting group solidarity in situations where mainstream forms of media are largely under the control of opposing political forces?
But this also raises the issue of whether immediate electoral results should be the litmus test of success for these kinds of campaigns? Might it be that the power of something like MyDavidCameron.com derives from the ability to contribute to the process of repositioning the terms of political discourse during the Con-Dem reign so that privilege, class, and structural inequality are once again recognized as problems facing the United Kingdom? Time will only tell...
Image credits: David Rosenberg and Ian Cuthbert at MyDavidCameron.com