There have been two recent cases in the UK election that demonstrate a double-standard with the popular identification of bigotry and how its appearance is produced as scandal.
Case 1: On Wednesday, Gordon Brown made private comments--picked up by a Sky TV microphone--that described a pensioner named Gillian Duffy as 'this sort of bigoted women' after she made anti-immigrant statements while chatting with the Prime Minister on the streets of Rochdale (note this was after she first heckled him). The incident has been dubbed 'bigot-gate'--the 'gate' suffix a sure sign of a scandal bound to be forced down our throats into the zeitgeist by the 24 hour news cycle--and Brown presented as a two-faced bully, desperately out of touch with the concerns of 'real' 'salt-of-the-earth' people.
Case 2: In an interview with the Gay Times, David Cameron is unable to keep his stories straight. First he argues that the Conservative Party believes that gay equality is a fundamental human right. He then lets slip that he thinks Tory MPs, Peers, and MEPs should be allowed to freely vote over whether gay equality is a fundamental human right. Not only is this duplicitous in its characterization of party policy, it reveals that the Conservatives are open to manifest bigotry within their own party and having this bigotry potentially institutionalized through the legislative process. Yet, apart from some initial coverage on the Channel 4 national news, this story falls by the wayside.
There are lots of things that one can say about how this becomes possible including the influence of media (specifically Rupert Murdoch's Sky News and his newspaper empire), the different ways that the two leaders had been characterized prior to the election campaign, or broader cultural representations of pensioners as compared to homosexuals.
But in the end, they lead us to this bizarre turn of events: Gordon Brown calling a person who adopted the discourse of bigotry a bigot is treated as a scandal whereas David Cameron admitting that his party is willing to enable the expression--and perhaps even the implementation--of bigoted views through the legislative process is not.
This just goes to show that scandals, quite like crises, are complex, yet contingent, socially manufactured products. It also demonstrates that more reputable media outlets--like the BBC--ought to think more closely about how they adopt the narratives of particular tabloid presses in covering this election.


